Empowering Through Self-Care

At Eye-Knoo, we believe self-care is a right, not a privilege. Our mission is to provide beauty and hygiene products that empower individuals—especially those currently incarcerated or reintegrating into society—with dignity, confidence, and a fresh start. Born out of the understanding that everyone deserves to feel seen, valued, and beautiful, Eye-Knoo offers facility-approved makeup and hygiene essentials tailored for restricted environments, as well as inclusive products for people transitioning back into their communities. We’re not just a brand—we’re part of a movement. By partnering with reintegration programs and advocacy groups, we actively support second chances, social good, and systemic change. Every purchase you make helps write a new story—one of transformation, healing, and hope.